lead contact

[/led ˈkɒn.tækt/]
nounpl: lead contacts
contato principal / contato de liderança / pessoa de contato principal
1. The primary person responsible for coordinating communication and managing a project, team, or client relationship
Sarah is the lead contact for the marketing campaign, so all inquiries should go through her.
Sarah é a pessoa de contato principal da campanha de marketing, então todas as dúvidas devem ser direcionadas a ela.
2. In business, the initial contact person who introduces or represents a company, product, or service to a potential client
The lead contact from the software company will meet with us tomorrow to discuss the proposal.
O contato principal da empresa de software se reunirá conosco amanhã para discutir a proposta.
3. A designated representative who serves as the main point of contact for coordination between teams or organizations
Each department must assign a lead contact for the annual conference.
Cada departamento deve designar um contato principal para a conferência anual.
This is predominantly used in corporate and business environments in both Brazil and the USA. In Brazilian corporate culture, the lead contact role carries significant responsibility for relationship management and project coordination. In the USA, particularly in New York, this term is standard in sales, marketing, and project management contexts, emphasizing accountability and clear communication channels.
NYC Slang
point person / the go-to / main rep
Synonyms / Sinônimos
primary contactmain contactpoint of contactaccount managerproject leadcontact person
Antonyms / Antônimos
secondary contactbackup contactassistant contact

Regional Variations

General Brazilian Portuguese
contato principal / pessoa de contato principal
Most common usage in business and corporate environments
São Paulo
contato líder / contato principal
Business-heavy region favors direct terminology
Rio de Janeiro
responsável de contato / contato de liderança
May use slightly more elaborate expressions
Portugal
contacto principal / pessoa de contacto responsável
Uses 'contacto' instead of 'contato'; formal business context

Related Words

contact informationliaison officercoordinatoraccount executiveclient representative

Related Idioms & Phrases

be the lead contact for something
serve as lead contact
assign/designate a lead contact
reach out to the lead contact
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