key segments

[kiː ˈsɛɡmənts]
noun phrasepl: N/A (already plural)
segmentos-chave
1. The most important or critical divisions of a market, business, or organization that warrant special attention or resources
The company focuses on three key segments: retail, wholesale, and digital sales.
A empresa se concentra em três segmentos-chave: varejo, atacado e vendas digitais.
2. Essential portions or categories within a larger whole, particularly in business analysis or strategic planning
Understanding your key segments helps in targeted marketing strategies.
Entender seus segmentos-chave ajuda em estratégias de marketing direcionadas.
3. Primary customer groups or market divisions that generate the most revenue or have the highest priority
Our key segments are millennials and Generation Z consumers.
Nossos segmentos-chave são os consumidores millennials e da geração Z.
This is predominantly business and corporate terminology used in both Brazilian and American English contexts. In Brazil, it's commonly used in executive meetings, market research reports, and strategic planning documents. The phrase reflects the influence of English business jargon in international corporate culture, particularly in multinational companies operating in Brazil.
Synonyms / Sinônimos
core segmentsprimary divisionsmain categoriescritical sectorspriority markets
Antonyms / Antônimos
minor segmentsperipheral divisionssecondary marketsinsignificant categories

Regional Variations

General Brazilian
segmentos-chave
Most common and formal usage in business Portuguese
São Paulo
segmentos principais
Alternative, slightly more formal expression used in corporate environments
Rio de Janeiro
segmentos-chave
Standard usage in business and corporate contexts
Portugal
segmentos-chave
Identical usage; business terminology is consistent across Portuguese-speaking countries

Related Words

market segmentationbusiness segmentscustomer segmentsmarket analysisstrategic planningtarget audienceniche markets

Related Idioms & Phrases

hitting key segments
targeting key segments
penetrating key segments
dominating key segments
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