key segments
[kiː ˈsɛɡmənts]
noun phrasepl: N/A (already plural)
segmentos-chave
1. The most important or critical divisions of a market, business, or organization that warrant special attention or resources
The company focuses on three key segments: retail, wholesale, and digital sales.
A empresa se concentra em três segmentos-chave: varejo, atacado e vendas digitais.
2. Essential portions or categories within a larger whole, particularly in business analysis or strategic planning
Understanding your key segments helps in targeted marketing strategies.
Entender seus segmentos-chave ajuda em estratégias de marketing direcionadas.
3. Primary customer groups or market divisions that generate the most revenue or have the highest priority
Our key segments are millennials and Generation Z consumers.
Nossos segmentos-chave são os consumidores millennials e da geração Z.
This is predominantly business and corporate terminology used in both Brazilian and American English contexts. In Brazil, it's commonly used in executive meetings, market research reports, and strategic planning documents. The phrase reflects the influence of English business jargon in international corporate culture, particularly in multinational companies operating in Brazil.
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