1. to maintain a level of quality, performance, or behavior that is expected or required
The company works hard to keep standards high in all its operations.
A empresa trabalha muito para manter padrões elevados em todas as suas operações.
2. to uphold established rules, norms, or expectations
We must keep standards to ensure consistency across all departments.
Devemos manter padrões para garantir consistência em todos os departamentos.
3. to preserve or sustain a certain level of excellence
The team is committed to keeping standards of excellence.
O time está comprometido em manter padrões de excelência.