1. To reduce or lower the level of quality, excellence, or expectations that were previously maintained
The company decided to drop standards to cut costs, but it hurt their reputation.
A empresa decidiu baixar padrões para reduzir custos, mas isso prejudicou sua reputação.
2. To compromise on principles or requirements that should be maintained
We cannot drop standards just because the deadline is approaching.
Não podemos baixar padrões apenas porque o prazo está se aproximando.
3. To accept inferior quality or performance instead of insisting on excellence
If we drop standards in our service, customers will go elsewhere.
Se baixarmos padrões em nosso serviço, os clientes irão para outro lugar.