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innovative direction

[ɪˈnɒvətɪv dɪˈrekʃən]
noun phrasepl: innovative directions
direção inovadora
1. A new or creative approach to achieving goals; a novel course of action that introduces new ideas or methods
The company took an innovative direction by investing in renewable energy technology.
A empresa seguiu uma direção inovadora ao investir em tecnologia de energia renovável.
2. A strategic shift towards novel solutions or methods in business, art, science, or other fields
The artist's latest work shows an innovative direction in contemporary sculpture.
O trabalho mais recente do artista mostra uma direção inovadora na escultura contemporânea.
NYC Slang
fresh direction / new wave approach
Synonyms
novel approachcreative pathnew strategyforward-thinking course
Antonyms
conventional directiontraditional approachconservative strategystatus quo

Regional Variations

General Brazilian
direção inovadora
Most commonly used form in Brazilian Portuguese
São Paulo
rumo inovador
Alternative term used in business contexts
Portugal
direção inovadora
Standard term in European Portuguese

Related Idioms & Phrases

breaking new ground
charting a new course
thinking outside the box
pioneering spirit
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