1. A fresh, original, or creative method of dealing with a problem or task that has not been used before
The company took a novel approach to marketing by using social media influencers.
A empresa adotou uma abordagem inovadora para marketing usando influenciadores de mídia social.
2. An unconventional or inventive way of solving a problem or handling a situation
His novel approach to teaching made the lessons more engaging for students.
Sua abordagem inovadora ao ensino tornou as aulas mais envolventes para os alunos.