impulsive buyer
[ɪmˈpʌlsɪv ˈbaɪər]
nounpl: impulsive buyers
comprador impulsivo
1. A person who makes purchases without careful consideration, planning, or deliberation, often driven by emotions or sudden desires rather than rational decision-making
As an impulsive buyer, she often regrets her purchases the next day.
Como uma compradora impulsiva, ela frequentemente se arrepende de suas compras no dia seguinte.
2. A consumer who tends to buy items spontaneously, especially during sales or when emotionally triggered
The store's marketing strategy targets impulsive buyers with limited-time offers.
A estratégia de marketing da loja tem como alvo compradores impulsivos com ofertas por tempo limitado.
The term 'impulsive buyer' has become increasingly relevant in Brazilian consumer culture with the growth of e-commerce, social media marketing, and installment payment systems (parcelamento). In the USA, it reflects widespread concerns about consumer debt and behavioral economics. Retailers deliberately use psychological triggers and urgency tactics (flash sales, limited stock notifications) to appeal to impulsive buyers' tendencies.
NYC Slang
shopaholic (in extreme cases); or 'sucker for sales'
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