planned shopper
[/plænd ˈʃɑːpər/]
nounpl: planned shoppers
comprador planejado
1. A consumer who makes purchasing decisions based on a predetermined shopping list or budget, rather than making impulse purchases
A planned shopper will research prices before visiting the store and stick to their list.
Um comprador planejado pesquisa preços antes de visitar a loja e segue sua lista de compras.
2. In retail and marketing, a customer who shops with specific intentions and objectives
Retailers design layouts to influence planned shoppers toward their target products.
Os varejistas projetam layouts para influenciar compradores planejados em direção aos seus produtos-alvo.
The concept of planned shopping is increasingly emphasized in both American and Brazilian consumer education as a way to promote financial responsibility and reduce wasteful spending. In Brazil, this approach aligns with economic awareness, particularly among middle-class consumers managing household budgets.
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