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heighten anticipation

[/ˈhaɪtn̩ ænˌtɪsəˈpeɪʃən/]
verb phrase
aumentar a antecipação
1. to make someone's feeling of expecting or waiting for something with excitement or anxiety stronger or more intense
The trailer was designed to heighten anticipation for the movie release.
O trailer foi projetado para aumentar a antecipação para o lançamento do filme.
2. to intensify the sense of eagerness or suspense about an upcoming event
The countdown timer on the website helps heighten anticipation among fans.
A contagem regressiva no site ajuda a aumentar a antecipação entre os fãs.
NYC Slang
hype it up
Synonyms
increase anticipationbuild suspenseintensify expectationamplify excitementgrow anticipation
Antonyms
diminish anticipationreduce expectationdampen enthusiasmlessen excitementlower anticipation

Regional Variations

General Brazilian
aumentar a antecipação
most common and widely understood
Rio de Janeiro
intensificar a expectativa
equally acceptable regional variant
São Paulo
elevar a ansiedade positiva
sometimes used to emphasize the eager aspect
Portugal
aumentar a expectativa
preferred in European Portuguese usage

Related Idioms & Phrases

build up to something
keep someone on the edge of their seat
whet someone's appetite
work someone up
build suspense
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