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geotargeting
[/ˌdʒiːoʊˈtɑːrɡɪtɪŋ/]
noun
segmentação geográfica
1.
The practice of delivering different content or advertisements to users based on their geographic location
The company uses geotargeting to show different ads to customers in different regions.
A empresa usa segmentação geográfica para mostrar anúncios diferentes para clientes em diferentes regiões.
2.
A digital marketing technique that identifies a user's location and tailors marketing messages accordingly
Geotargeting allows retailers to promote local offers to nearby customers.
A segmentação geográfica permite que varejistas promovam ofertas locais para clientes próximos.
Synonyms
location-based targeting
geographic targeting
localização por área
direcionamento geográfico
Regional Variations
General Brazilian
segmentação geográfica
most common term in Brazil
São Paulo
geotargeting
often used in English in tech sector
Portugal
direcionamento geográfico
preferred in Portuguese contexts
Related Idioms & Phrases
location-aware marketing
GPS-based advertising
marketing voltado à localização
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