1. A marketing strategy that uses geographical data to deliver targeted advertisements or content to users based on their physical location or proximity to a specific area.
The store uses location-based targeting to send promotional offers to customers near their retail locations.
A loja usa direcionamento baseado em localização para enviar ofertas promocionais aos clientes próximos de suas lojas físicas.
2. Digital advertising technique that employs GPS, WiFi, or cellular data to identify and reach consumers within a defined geographic area.
Location-based targeting helped the restaurant increase foot traffic by 40% through targeted mobile ads.
O direcionamento baseado em localização ajudou o restaurante a aumentar o fluxo de clientes em 40% através de anúncios móveis direcionados.