1. A marketing and advertising strategy that delivers content, advertisements, or services to users based on their geographic location or proximity to a specific area.
The company uses geographic targeting to show different ads to customers in New York versus those in California.
A empresa usa direcionamento geográfico para mostrar anúncios diferentes para clientes em Nova York versus aqueles na Califórnia.
2. The practice of customizing digital content or offers based on a user's location data derived from IP addresses, GPS, or location services.
Geographic targeting allows retailers to promote local store locations to nearby customers.
O direcionamento geográfico permite que varejistas promovam locais de lojas locais para clientes próximos.