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geo-targeting

[/ˈdʒiːoʊ ˈtɑːrɡɪtɪŋ/]
noun
segmentação geográfica
1. A digital marketing technique that delivers content, advertisements, or services to users based on their geographic location
The company uses geo-targeting to show different ads to customers in different regions.
A empresa usa segmentação geográfica para mostrar anúncios diferentes para clientes em diferentes regiões.
2. The practice of filtering or customizing website content based on the user's physical location
Geo-targeting allows retailers to offer location-specific promotions.
A segmentação geográfica permite que varejistas ofereçam promoções específicas por localização.
Synonyms
location-based targetinggeographic targetinglocation targetingregional targeting
Antonyms
global distributionnon-targeted advertising

Regional Variations

General Brazilian
segmentação geográfica
most common term in Brazilian Portuguese
Brazil
direcionamento por localização
alternative technical term
Portugal
segmentação geográfica
same as Brazilian Portuguese
Portugal
direcionamento baseado em localização
alternative technical term

Related Idioms & Phrases

target audience by location
location-based marketing strategy
pinpoint geographic markets
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