generic positioning
[/dʒəˈnerɪk pəˈzɪʃənɪŋ/]
noun
posicionamento genérico
1. A marketing strategy where a product or brand is positioned to appeal to a broad, undifferentiated market without specific differentiation or unique value proposition
The company's generic positioning failed to attract customers in a competitive market.
O posicionamento genérico da empresa não conseguiu atrair clientes em um mercado competitivo.
2. A brand strategy that emphasizes common features or benefits shared across a category rather than distinctive characteristics
Their generic positioning made them indistinguishable from competitors.
O posicionamento genérico deles os tornou indistinguíveis dos concorrentes.
Generic positioning is often viewed negatively in both Brazilian and American marketing contexts, as businesses typically aim for differentiation. In Brazil's competitive market, companies increasingly avoid generic positioning to establish strong brand identities. This term is particularly relevant in discussions of startup strategy and corporate rebranding initiatives.
Related Idioms & Phrases
play it safe with generic positioning
avoid generic positioning to stand out
escape generic positioning trap
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