firm values
[/fɜːrm ˈvæljuːz/]
noun phrase
valores da empresa
1. The core principles, beliefs, and ethical standards that guide a company's operations, decision-making, and organizational culture
Our firm values include integrity, innovation, and customer satisfaction.
Os valores da nossa empresa incluem integridade, inovação e satisfação do cliente.
2. Fundamental moral and professional standards that employees are expected to uphold and represent
The firm values transparency and accountability in all business dealings.
A empresa valoriza a transparência e responsabilidade em todas as transações comerciais.
3. Guiding principles that define an organization's identity and influence its strategy
Firm values shape how we interact with stakeholders and serve our communities.
Os valores da empresa moldam como interagimos com as partes interessadas e servimos nossas comunidades.
In both American and Brazilian business contexts, 'firm values' are increasingly emphasized as critical to corporate identity and employee engagement. Brazilian companies often highlight social responsibility and family-oriented values, while US firms typically emphasize innovation and competitive excellence. This phrase is commonly found in company mission statements, employee handbooks, and corporate communications.
Related Idioms & Phrases
walk the walk and talk the talk (demonstrating firm values through actions)
put your money where your mouth is (aligning firm values with actual business practices)
live by your principles (upholding firm values consistently)
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