cair por terra; fracassar; não fazer efeito
1. to fail to have the intended effect; to be unsuccessful or unimpressive
His joke fell flat with the audience.
A piada dele caiu por terra com a plateia.
2. to fail to achieve the desired result in a performance, presentation, or attempt
The marketing campaign fell flat despite the huge budget.
A campanha de marketing fracassou apesar do orçamento enorme.
3. to literally fall to a horizontal position
He tripped and fell flat on the ground.
Ele tropeçou e caiu de bruços no chão.
NYC Slang
tank; bomb; flop
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