1. To gradually diminish in intensity, visibility, or quality as something approaches its conclusion
The movie's plot started strong but began to fade towards the end.
O enredo do filme começou forte, mas começou a perder força no final.
2. To lose energy, interest, or effectiveness as time passes or as an event nears completion
Her enthusiasm seemed to fade towards the end of the project.
Seu entusiasmo parecia desaparecer no final do projeto.