face-to-face commerce
[/feɪs tu feɪs ˈkɑːmɜːrs/]
noun
comércio presencial
1. Business transactions and commercial activities conducted in person, with direct physical interaction between buyer and seller
Face-to-face commerce remains essential in retail stores where customers can inspect products before purchasing.
O comércio presencial continua essencial nas lojas de varejo onde os clientes podem inspecionar produtos antes de comprar.
2. Traditional retail and in-person business models as opposed to digital or online commerce
During the pandemic, many businesses shifted from face-to-face commerce to e-commerce solutions.
Durante a pandemia, muitos negócios passaram do comércio presencial para soluções de comércio eletrônico.
3. Direct negotiation and exchange of goods or services involving personal contact between parties
The local market thrives on face-to-face commerce between vendors and regular customers.
O mercado local prospera no comércio presencial entre vendedores e clientes regulares.
In Brazil, face-to-face commerce remains deeply rooted in the culture, particularly in local markets (feiras), family-owned shops, and street vendors. Personal relationships and direct interaction are valued in Brazilian business culture. In the USA, while e-commerce has grown significantly, face-to-face commerce is still important in luxury retail, local businesses, and service industries. The COVID-19 pandemic accelerated the shift toward digital commerce in both countries, but traditional retail continues to play an important role in both economies.
NYC Slang
brick-and-mortar game; old-school retail
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