consumer engagement
[kənˈsuːmər ɪnˈɡeɪdʒmənt]
noun
engajamento do consumidor
1. the level of interaction, involvement, and emotional connection between a consumer and a brand or product
The company increased consumer engagement through social media campaigns.
A empresa aumentou o engajamento do consumidor através de campanhas em redes sociais.
2. the degree to which customers actively participate in and respond to marketing initiatives
High consumer engagement leads to brand loyalty and repeat purchases.
Alto engajamento do consumidor leva à fidelidade à marca e recompras.
3. strategies and tactics used to involve consumers in brand experiences and conversations
Influencer partnerships are an effective form of consumer engagement.
Parcerias com influenciadores são uma forma eficaz de engajamento do consumidor.
Consumer engagement is a cornerstone concept in modern marketing in both Brazil and the USA. In Brazil, the term 'engajamento' has become increasingly popular in recent years, especially in digital marketing contexts, reflecting the country's rapid adoption of social media and influencer marketing. American brands often measure consumer engagement through metrics like likes, comments, shares, and time spent on digital platforms. In Brazilian culture, personal connections and community-driven interactions tend to drive higher engagement levels, making relational and authentic brand communication particularly effective.
Related Idioms & Phrases
capture consumer engagement
drive consumer engagement
boost consumer engagement
measure consumer engagement
foster consumer engagement
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