nounmasculinepl: ethoses or ethos
ethos
1. The characteristic spirit of a culture, era, or community; the values and beliefs that define a group's identity and behavior
The ethos of the company emphasizes innovation and sustainability.
O ethos da empresa enfatiza inovação e sustentabilidade.
2. In rhetoric and persuasion, the credibility and trustworthiness of a speaker or writer
The politician's ethos was strengthened by years of public service.
O ethos do político foi fortalecido por anos de serviço público.
3. The moral and aesthetic principles that characterize a person, group, or movement
The punk rock ethos rejected mainstream values.
O ethos do punk rock rejeitava valores convencionais.
The term 'ethos' is widely used in Brazilian and Portuguese academic discourse, particularly in philosophy, sociology, and business contexts. It remains largely untranslated in professional settings, similar to how it functions in English. In Portuguese, it may be explained using 'espírito,' 'caráter,' or 'valores fundamentais' when a more accessible term is needed for general audiences.
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