rhetoric

[/ˈrɛtərɪk/]
nounfemininepl: retóricas
retórica
1. The art of effective or persuasive speaking and writing
The politician's rhetoric was designed to appeal to working-class voters.
A retórica do político foi elaborada para atrair eleitores da classe trabalhadora.
2. Language designed to persuade or impress, often with little regard for truth or sincerity
His speech was full of empty rhetoric without concrete proposals.
Seu discurso estava cheio de retórica vazia sem propostas concretas.
3. The study of the principles and rules of composition or oratory
She studied rhetoric at university to improve her writing skills.
Ela estudou retórica na universidade para melhorar suas habilidades de escrita.
In Brazilian Portuguese and English-speaking contexts, 'rhetoric' often carries a slightly negative connotation, implying persuasive language that may lack substance or honesty. It's frequently used in political discourse to criticize politicians' speeches. In academic settings, however, it maintains a neutral or positive meaning related to the classical art of persuasion and effective communication.
NYC Slang
talk, hot air, fluff (informal equivalents for empty rhetoric)
Synonyms / Sinônimos
eloquenceoratorydiscourseelocutionbombast
Antonyms / Antônimos
silencetaciturnityplainnesssimplicity

Regional Variations

General Brazilian
retórica
Standard term used in academic and political contexts
Rio de Janeiro
retórica
Common in media and political discourse
São Paulo
retórica
Frequently used in business and academic settings
Portugal
retórica
Identical usage; formal and classical contexts

Related Words

rhetoricalrhetoricianpersuasionargumentoratoryeloquence

Related Idioms & Phrases

mere rhetoric (retórica pura)
empty rhetoric (retórica vazia)
political rhetoric (retórica política)
rhetorical question (pergunta retórica)
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