enticement
[/ɪnˈtaɪsmənt/]
nounpl: enticements
tentação
1. the action or power of attracting or tempting someone, especially to do something unwise or wrong
The enticement of easy money led him into illegal activities.
A tentação do dinheiro fácil o levou a atividades ilegais.
2. something that entices; an attractive or tempting thing
The store window displays were full of enticements for holiday shoppers.
As vitrines da loja estavam cheias de tentações para os compradores de férias.
3. an allurement or inducement
The enticement of a higher salary convinced her to accept the job offer.
A atração de um salário mais alto a convenceu a aceitar a oferta de emprego.
In both American and Brazilian contexts, 'enticement' often carries a slightly negative connotation, suggesting something that might lead someone astray or into temptation. It's commonly used in legal contexts (enticing a minor) and marketing/advertising discussions. In Portuguese, 'tentação' is the most natural equivalent and is widely understood across all Portuguese-speaking regions.
NYC Slang
the bait; a come-on
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