display damage
[dɪˈspleɪ ˈdæmɪdʒ]
nounpl: display damages
dano de exibição / dano visual / dano em vitrines
1. Physical or aesthetic damage to merchandise displayed in a store window or exhibition, affecting its visual appeal and marketability
The store had to mark down the item due to display damage from the broken window.
A loja teve que reduzir o preço do item devido ao dano de exibição causado pela janela quebrada.
2. Damage to a digital display screen or monitor rendering it partially or fully non-functional
The laptop was sold at a discount because of display damage on the screen.
O laptop foi vendido com desconto por causa do dano na tela de exibição.
3. Deterioration of merchandise appearance while on display due to dust, handling, or environmental factors
We need to replace these shoes in the window display due to display damage.
Precisamos substituir esses sapatos na vitrine por causa do dano de exibição.
In Brazilian retail culture, 'display damage' is a common justification for price reductions and clearance sales. The term reflects consumer awareness of product condition and retail transparency practices. In the USA, electronics retailers frequently use this term when selling returned or opened items with visible cosmetic damage.
NYC Slang
beat-up condition; dinged up merchandise
Related Idioms & Phrases
clearance due to display damage
discount for display damage
as-is due to display damage
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