discontinue fully

[dɪs.kənˈtɪn.ju ˈfʊl.i]
verb phrase
descontinuar completamente
1. to stop or end something entirely and permanently, with no intention to resume
The company decided to discontinue fully its operations in that region.
A empresa decidiu descontinuar completamente suas operações naquela região.
2. to cease all production, service, or activity related to a product or service
They will discontinue fully the old product line by the end of the year.
Eles vão descontinuar completamente a linha de produtos antiga até o final do ano.
In Brazilian business culture, 'descontinuar completamente' is frequently used in corporate announcements and product launches. In the USA, this phrase is common in retail, manufacturing, and technology sectors when announcing the end of products or services. The emphasis on 'fully' or 'completely' indicates finality and irreversibility.
NYC Slang
kill it completely
Synonyms / Sinônimos
cease entirelyend completelyterminate fullystop altogetherabolisheliminate
Antonyms / Antônimos
continueresumerestartmaintainsustainpersist

Regional Variations

General Brazilian
descontinuar completamente
Most common usage in business and formal contexts
Rio de Janeiro
parar completamente com
More colloquial alternative
São Paulo
descontinuar totalmente
Variation used in corporate communications
Portugal
descontinuar na totalidade
More formal European Portuguese phrasing

Related Words

discontinueterminationcessationsuspensionphased outabandonment

Related Idioms & Phrases

pull the plug on something
call it quits
throw in the towel
wash one's hands of something
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →