digitally-oriented
[/ˈdɪdʒɪtəli ˈɔːrientɪd/]
adjective
orientado digitalmente
1. Having a focus, preference, or tendency toward digital technologies, online platforms, and virtual solutions rather than traditional or analog methods
The company adopted a digitally-oriented strategy to reach younger consumers through social media and mobile apps.
A empresa adotou uma estratégia orientada digitalmente para atingir consumidores mais jovens através de redes sociais e aplicativos móveis.
2. Designed, structured, or organized with digital transformation and technological innovation as primary considerations
Our digitally-oriented approach to education incorporates virtual classrooms and interactive learning platforms.
Nossa abordagem orientada digitalmente para a educação incorpora salas de aula virtuais e plataformas de aprendizado interativo.
3. Naturally inclined toward or comfortable with using digital tools, software, and internet-based services
A digitally-oriented workforce is essential for competing in today's modern business environment.
Uma força de trabalho orientada digitalmente é essencial para competir no ambiente de negócios moderno de hoje.
This term has gained prominence in Brazil and the USA since the 2010s as digital transformation accelerated. In Brazil, it's particularly relevant in São Paulo's startup ecosystem and among younger professionals. In the USA, especially NYC, it's standard business terminology. The phrase reflects the cultural shift toward valuing technological innovation and online presence as fundamental business strategies.
NYC Slang
digital-first or tech-forward (common in NYC tech and marketing circles)
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