digitally-native
[/ˈdɪdʒɪtəli ˈneɪtɪv/]
adjective
nativo digital
1. Describing a person who has grown up with digital technology and is comfortable using computers, the internet, and digital devices as a natural part of life
Digitally-native consumers expect seamless online shopping experiences.
Consumidores nativos digitais esperam experiências de compra online perfeitas.
2. Referring to businesses, media, or content that were created specifically for digital platforms rather than adapted from traditional formats
The digitally-native startup disrupted the traditional publishing industry.
A startup nativa digital revolucionou a indústria editorial tradicional.
3. Pertaining to technology or systems that were designed from inception to operate in digital environments
This is a digitally-native application built for cloud computing.
Esta é uma aplicação nativa digital construída para computação em nuvem.
The term 'digitally-native' gained prominence in the 2010s to describe generations who have never known a world without the internet. In Brazil, this concept is particularly relevant as the country has a young, tech-forward population increasingly engaged with digital commerce and social media. In the USA, the term is widely used in education, marketing, and business strategy to segment consumers and understand generational differences in technology adoption.
NYC Slang
tech-native, screen-native
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