device segmentation
[/dɪˈvaɪs ˌsɛɡmənˈteɪʃən/]
nounpl: device segmentations
segmentação de dispositivos
1. The practice of dividing a user base or audience into distinct groups based on the types of devices they use to access a service, application, or website
Device segmentation helps marketers understand how users on mobile phones behave differently from those on desktop computers.
A segmentação de dispositivos ajuda os profissionais de marketing a entender como os usuários de telefones celulares se comportam diferentemente daqueles em computadores de desktop.
2. In data analytics and marketing, the classification of users or customers according to device type such as smartphone, tablet, laptop, or smart TV
Our analytics platform uses device segmentation to track conversion rates across different device types.
Nossa plataforma de análise usa segmentação de dispositivos para rastrear taxas de conversão em diferentes tipos de dispositivos.
3. The technical process of isolating or partitioning data, applications, or functionality based on the specific device accessing the system
Device segmentation ensures that mobile users receive optimized content tailored to their screen size.
A segmentação de dispositivos garante que usuários móveis recebam conteúdo otimizado adequado ao tamanho de sua tela.
Device segmentation is a critical concept in Brazilian and Portuguese digital marketing strategies, reflecting the diverse mobile-first behavior in these markets where smartphone usage significantly exceeds desktop usage. In the USA, device segmentation is crucial for understanding the omnichannel behavior of consumers across multiple touchpoints, particularly given the high adoption of tablets and smart devices.
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