user behavior analysis
[/ˈjuːzər bɪˈheɪvjər əˈnæləsɪs/]
nounpl: user behavior analyses
análise de comportamento do usuário
1. The systematic study and examination of how users interact with digital platforms, applications, websites, or services to understand their patterns, preferences, and actions
User behavior analysis revealed that customers spend more time on product pages during evening hours.
A análise de comportamento do usuário revelou que os clientes passam mais tempo nas páginas de produtos durante as horas noturnas.
2. A process of collecting, measuring, and interpreting data about user actions to improve user experience and inform business decisions
Through user behavior analysis, the company identified that most users abandoned their shopping carts at the payment stage.
Através da análise de comportamento do usuário, a empresa identificou que a maioria dos usuários abandona seus carrinhos na etapa de pagamento.
In Brazil, user behavior analysis has become increasingly important with the growth of the tech industry, particularly in São Paulo's startup ecosystem. Companies and digital marketing agencies heavily invest in these analytics to compete in the market. In the USA, this terminology is standard across Silicon Valley and the broader tech industry, with many specialized tools and platforms dedicated to this practice. The term reflects the data-driven approach that dominates modern business strategy in both countries.
Related Idioms & Phrases
reading between the lines - understanding user behavior beyond explicit actions
get into the user's shoes - understand user behavior from their perspective
follow the user's journey - trace the path of user behavior through a system
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