declining segment
[dɪˈklaɪnɪŋ ˈsɛɡmənt]
nounpl: declining segments
segmento em declínio
1. A market, business division, or product category that is experiencing decreasing sales, market share, revenue, or demand over a period of time
The vinyl record industry was once a declining segment until its recent resurgence among collectors.
A indústria de discos de vinil foi um segmento em declínio até seu ressurgimento recente entre colecionadores.
2. In business analysis, a portion of a company's operations or market that shows negative growth trends and reduced profitability
Management decided to divest from the declining segment of their retail operations.
A administração decidiu desinvestir do segmento em declínio de suas operações de varejo.
In American and Brazilian business culture, companies regularly analyze declining segments as part of strategic planning. This term is commonly used in quarterly earnings reports, market analysis documents, and corporate strategy meetings. The concept reflects the importance of portfolio management and the willingness to reallocate resources away from underperforming areas toward growth opportunities.
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