customer-first approach
[/ˈkʌstəmər fɜːrst əˈproʊtʃ/]
nounpl: customer-first approaches
abordagem centrada no cliente
1. A business philosophy or strategy that prioritizes customer needs, satisfaction, and experience above all other considerations in decision-making and operations
Our company adopted a customer-first approach to increase loyalty and improve our market position.
Nossa empresa adotou uma abordagem centrada no cliente para aumentar a fidelidade e melhorar nossa posição no mercado.
2. An organizational mindset where customer feedback and requirements drive product development, service delivery, and corporate policies
By implementing a customer-first approach, we reduced complaints by 40% and improved retention rates.
Ao implementar uma abordagem centrada no cliente, reduzimos reclamações em 40% e melhoramos as taxas de retenção.
This phrase has become increasingly prevalent in Brazilian business culture, particularly in tech startups and service industries in major cities like São Paulo. Companies often use it to differentiate themselves in competitive markets. In the USA, it reflects a widespread business philosophy influenced by companies like Amazon and Zappos, though adoption varies by industry. The concept represents a shift from traditional product-centric or profit-centric business models.
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