customer reach
[ˈkʌstəmər riːtʃ]
nounpl: customer reaches
alcance de clientes
1. The number of potential or actual customers that a business can access or influence through its marketing, sales, or distribution channels
The company expanded its customer reach by launching an e-commerce platform.
A empresa expandiu seu alcance de clientes ao lançar uma plataforma de comércio eletrônico.
2. The geographic, demographic, or market segment that a business can effectively target and serve
Social media marketing significantly increased our customer reach in younger demographics.
O marketing em redes sociais aumentou significativamente nosso alcance de clientes entre o público jovem.
3. The capacity or ability to connect with and communicate with customers across various touchpoints
Omnichannel strategies improve customer reach by meeting clients where they shop.
Estratégias omnichannel melhoram o alcance de clientes ao encontrá-los onde eles compram.
In Brazilian business culture, 'alcance de clientes' is a critical metric discussed in marketing meetings and business strategy sessions. Companies prioritize expanding customer reach through digital channels, which has become increasingly important in the post-pandemic era. The term reflects the growing importance of omnichannel presence in both Brazilian and American markets, where businesses must maintain visibility across multiple platforms to remain competitive.
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