customer gain
[ˈkʌstəmər ɡeɪn]
nounpl: customer gains
ganho de cliente
1. The benefit, value, or positive outcome that a customer receives or expects to receive from a product or service
The main customer gain of this software is increased productivity and time savings.
O principal ganho de cliente deste software é o aumento da produtividade e economia de tempo.
2. In business strategy, a desired positive result or benefit that motivates a customer to make a purchase
We identified that cost reduction was the primary customer gain that would drive adoption of our solution.
Identificamos que a redução de custos era o ganho de cliente principal que impulsionaria a adoção de nossa solução.
3. The improvement or positive change in a customer's situation achieved through using a product or service
Customer gains include better health outcomes, improved work-life balance, and enhanced financial security.
Os ganhos de cliente incluem melhores resultados de saúde, melhor equilíbrio trabalho-vida e segurança financeira aprimorada.
The concept of 'customer gain' is central to modern business strategy in both the USA and Brazil, particularly in the context of the Business Model Canvas and Value Proposition Canvas frameworks. It reflects a customer-centric approach to product development and marketing, emphasizing understanding what customers truly value rather than merely listing features.
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