customer communication

[ˈkʌstəmər kəˌmjuːnɪˈkeɪʃən]
nounfemininepl: customer communications / comunicações com clientes
comunicação com clientes
1. The exchange of information, messages, and feedback between a business and its customers through various channels
Effective customer communication ensures that clients understand product features and company policies.
A comunicação eficaz com clientes garante que os clientes entendam as características do produto e as políticas da empresa.
2. The process of conveying information about products, services, or company updates to existing or potential customers
Our customer communication strategy includes email newsletters, social media posts, and phone support.
Nossa estratégia de comunicação com clientes inclui boletins por email, postagens em redes sociais e suporte telefônico.
3. All interactions and touchpoints where a company engages with customers to build relationships and loyalty
Good customer communication helps to resolve complaints quickly and maintain brand reputation.
A boa comunicação com clientes ajuda a resolver reclamações rapidamente e manter a reputação da marca.
In Brazil, customer communication is increasingly viewed as a critical business strategy, especially in e-commerce and service industries. Companies emphasize 'comunicação clara e transparente' (clear and transparent communication) as a way to build trust. In the USA, customer communication is often integrated into broader CRM strategies and is seen as essential for customer retention and satisfaction. The term is widely used in corporate environments in both countries.
NYC Slang
customer comms (abbreviated in corporate settings)
Synonyms / Sinônimos
customer engagementclient interactionbusiness-to-customer dialoguecustomer service communicationclient relations
Antonyms / Antônimos
customer silencecommunication breakdownradio silence

Regional Variations

General Brazilian Portuguese
comunicação com clientes
Standard term used in business contexts across Brazil
São Paulo
comunicação com clientes / diálogo com cliente
Corporate environments often use both terms interchangeably
Rio de Janeiro
comunicação com o cliente
Commonly used in service industry and retail sectors
Portugal
comunicação com clientes / comunicação ao cliente
Portuguese variant uses 'ao cliente' in some formal contexts

Related Words

customer servicecustomer relationship management (CRM)feedbackcustomer supportmessagingengagementretentionbrand communication

Related Idioms & Phrases

keep the lines of communication open with customers
bridge the communication gap
two-way communication channel
transparent customer communication
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