corporate-driven initiative
[kɔrˈpɔrət ˈdrɪvən ɪˈnɪʃətɪv]
nounpl: corporate-driven initiatives
iniciativa impulsionada pela corporação
1. A business project, program, or strategy that is primarily conceived, funded, and directed by a large corporation or company to achieve specific business objectives
The corporate-driven initiative to reduce carbon emissions was launched by the multinational company last quarter.
A iniciativa impulsionada pela corporação para reduzir emissões de carbono foi lançada pela empresa multinacional no trimestre passado.
2. An organizational effort where corporate interests and decision-making are the primary driving force
Critics argued that the corporate-driven initiative prioritized profit over employee welfare.
Os críticos argumentaram que a iniciativa impulsionada pela corporação priorizava lucro em detrimento do bem-estar dos funcionários.
In Brazil, the term reflects the prevalence of multinational corporations and their significant influence on business practices. It often carries neutral to slightly negative connotations when used by labor movements or civil society organizations, suggesting decisions made without grassroots input. In the USA, it's commonly used in business journalism and corporate communications, though activists may use it critically to highlight corporate power dynamics. The phrase has become increasingly common in discussions about corporate social responsibility (CSR) and sustainability initiatives.
NYC Slang
top-down corporate move
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