business-driven project
[/ˈbɪznəs ˈdrɪvən ˈprɒdʒekt/]
nounpl: business-driven projects
projeto orientado pelo negócio
1. A project initiated and prioritized based on business objectives, ROI, and strategic goals rather than technical considerations or other factors
The new CRM implementation is a business-driven project aimed at improving customer retention rates.
A implementação do novo CRM é um projeto orientado pelo negócio com o objetivo de melhorar as taxas de retenção de clientes.
2. A project where business requirements and outcomes are the primary drivers of scope, timeline, and resource allocation
As a business-driven project, the website redesign focused on conversion metrics rather than aesthetic improvements.
Como um projeto orientado pelo negócio, o redesign do site focou em métricas de conversão em vez de melhorias estéticas.
In both Brazilian and American corporate cultures, business-driven projects represent the shift toward results-oriented management where projects must demonstrate clear business value and ROI. In Brazil's growing tech sector, this approach contrasts with the more traditional, technology-centric project management, reflecting the influence of international business practices and agile methodologies that emphasize business outcomes.
NYC Slang
bottom-line project
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