corporate vision
[kɔrˈpɔrət ˈvɪʒən]
nounpl: corporate visions
visão corporativa
1. A long-term strategic plan or goal that outlines where a company wants to be in the future and what it aims to achieve
The company's corporate vision is to become the leading provider of sustainable technology solutions within the next decade.
A visão corporativa da empresa é tornar-se a principal fornecedora de soluções de tecnologia sustentável na próxima década.
2. A clear picture or statement of what an organization aspires to accomplish and the values it will uphold
Our corporate vision guides every decision we make as a team.
Nossa visão corporativa orienta cada decisão que tomamos como equipe.
3. The aspirational image of what a corporation wants to represent and how it wants to be perceived by stakeholders
The new CEO revised the corporate vision to emphasize innovation and employee wellness.
A nova CEO revisou a visão corporativa para enfatizar inovação e bem-estar dos funcionários.
Corporate vision is a fundamental concept in modern business culture in both the USA and Brazil. In the United States, it reflects the influence of business schools and strategic management literature. In Brazil, corporate vision statements have become increasingly important as companies professionalize and seek to attract international investors. The concept emphasizes long-term thinking and collective purpose, distinguishing it from quarterly profit-driven mentality. In Portuguese-speaking contexts, the term 'visão corporativa' is often paired with 'missão corporativa' (corporate mission) to form a complete strategic framework.
Related Idioms & Phrases
to align with the corporate vision
to execute the corporate vision
to communicate the corporate vision
the big picture
north star
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