contemporary consumer

[kənˈtɛmpəreri kənˈsuːmər]
noun phrasepl: contemporary consumers
consumidor contemporâneo
1. A modern-day buyer or user of goods and services who is influenced by current trends, technology, and social values
The contemporary consumer expects fast delivery and personalized shopping experiences.
O consumidor contemporâneo espera entrega rápida e experiências de compra personalizadas.
2. A person in today's marketplace who is typically digitally connected, socially conscious, and values sustainability
Contemporary consumers are increasingly concerned about ethical sourcing and environmental impact.
Os consumidores contemporâneos estão cada vez mais preocupados com a origem ética e o impacto ambiental.
3. A customer of the present era who leverages technology, reviews, and social networks to make purchasing decisions
The contemporary consumer relies heavily on online reviews before making a purchase.
O consumidor contemporâneo depende muito de avaliações online antes de fazer uma compra.
This term reflects the shift in global business discourse toward understanding modern purchasing patterns. In Brazil, it's commonly used in marketing, advertising, and business studies to describe the digitally-savvy, socially-conscious buyer of the 21st century. In the USA, it emphasizes the tech-dependent, review-conscious consumer who expects seamless omnichannel experiences and values brands that align with their personal values.
NYC Slang
today's buyer or modern shopper
Synonyms / Sinônimos
modern consumerdigital consumertoday's consumercurrent customerpresent-day buyer
Antonyms / Antônimos
traditional consumerhistorical consumeranalog consumer

Regional Variations

General Brazilian
consumidor contemporâneo
Most commonly used term in modern business contexts
São Paulo
consumidor atual
Often used interchangeably; slightly more informal
Rio de Janeiro
consumidor moderno
Popular variant emphasizing modern aspect
Portugal
consumidor contemporâneo
Same as Brazilian Portuguese; formal and technical usage

Related Words

consumer behaviordigital marketinge-commercesustainabilitysocial media influencepersonalization

Related Idioms & Phrases

the customer is always right
meet consumer expectations
stay on top of consumer trends
cater to contemporary tastes
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