analog consumer
[ˈænəlɔːɡ kənˈsuːmər]
nounpl: analog consumers
consumidor analógico
1. A person who primarily uses traditional, non-digital media and products, such as physical books, vinyl records, printed newspapers, and film cameras
The analog consumer prefers handwritten letters to email correspondence.
O consumidor analógico prefere cartas escritas à mão à correspondência por email.
2. An individual who resists or avoids digital technology and maintains a preference for physical or mechanical versions of products
Many analog consumers still shop at record stores instead of streaming music online.
Muitos consumidores analógicos ainda compram em lojas de discos em vez de fazer streaming de música online.
This term has gained popularity in recent years, particularly in marketing and cultural discourse, reflecting a growing counter-trend against digital dominance. In Brazil, there is increasing nostalgia for analog products among younger consumers, creating a niche market for vinyl records, film photography, and printed media. This phenomenon is sometimes referred to as 'retro consumption' and is often associated with sustainability concerns and a desire to disconnect from constant digital connectivity.
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