1. A marketing strategy or approach characterized by assertiveness, self-assurance, and conviction in promoting products or services without hesitation or doubt
The company's confident marketing campaign positioned their new product as the industry leader.
A campanha de marketing confiante da empresa posicionou seu novo produto como líder da indústria.
2. Marketing tactics that demonstrate faith in the value and quality of what is being sold, often using bold claims and assertive messaging
Their confident marketing approach convinced consumers to invest in the brand.
Sua abordagem de marketing confiante convenceu os consumidores a investirem na marca.