client briefing
[/ˈklaɪənt ˈbriːfɪŋ/]
nounpl: client briefings
briefing com o cliente
1. A formal meeting or presentation where a service provider, agency, or professional communicates key information, project details, objectives, or strategy to a client
The advertising agency held a client briefing to present the new campaign concepts.
A agência de publicidade realizou um briefing com o cliente para apresentar os novos conceitos da campanha.
2. A document or summary prepared to inform a client about project status, deliverables, or strategic recommendations
The consultant sent a client briefing outlining the quarterly results and next steps.
O consultor enviou um briefing para o cliente apresentando os resultados trimestrais e os próximos passos.
In Brazilian business culture, client briefings are essential for maintaining transparent communication and building trust. They are particularly common in advertising, consulting, and creative industries. The term 'briefing' is widely adopted in Portuguese business vocabulary as a loanword, reflecting the influence of English in international corporate settings. These meetings typically involve presentation materials, Q&A sessions, and documentation for future reference.
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