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clear positioning

[/klɪr pəˈzɪʃənɪŋ/]
noun
posicionamento claro
1. A well-defined and easily understood market position or strategic placement of a product, service, or brand
The company's clear positioning as a luxury brand helped it stand out from competitors.
O posicionamento claro da empresa como marca de luxo ajudou-a a se destacar dos concorrentes.
2. The act of establishing a distinct and transparent place in the market or consumer perception
Clear positioning requires consistent messaging across all marketing channels.
O posicionamento claro requer mensagens consistentes em todos os canais de marketing.
3. A transparent and unambiguous statement of an organization's value proposition and target audience
Their clear positioning attracted the right customer segment.
Seu posicionamento claro atraiu o segmento de cliente correto.
Synonyms
distinct positioningstrategic positioningmarket positioningbrand positioningclear market position
Antonyms
unclear positioningambiguous positioningconfused positioningmuddled positioning

Regional Variations

General Brazilian
posicionamento claro
Most common usage in Brazilian Portuguese business contexts
São Paulo
posicionamento claro
Standard business terminology in corporate and marketing environments
Portugal
posicionamento claro
Identical usage; standard European Portuguese business term

Related Idioms & Phrases

stake a claim in the market
carve out a niche
find your lane
establish your brand identity
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