business-first design

[/ˈbɪznəs fɜrst dɪˈzaɪn/]
nounpl: business-first designs
design orientado aos objetivos de negócio
1. A design philosophy or approach that prioritizes business goals, ROI, and commercial objectives over other considerations such as aesthetics, user preference, or technical innovation
The company adopted a business-first design approach to ensure every product feature directly contributed to revenue growth.
A empresa adotou uma abordagem de design orientado aos objetivos de negócio para garantir que cada funcionalidade do produto contribuísse diretamente para o crescimento da receita.
2. A strategy in product development where design decisions are made primarily based on market demand, profitability metrics, and competitive advantage rather than user experience alone
With a business-first design mindset, the startup focused on features that would attract enterprise clients quickly.
Com uma mentalidade de design orientado ao negócio, a startup focou em funcionalidades que atrairiam clientes corporativos rapidamente.
This term is particularly relevant in North American and Brazilian tech and startup ecosystems, where venture capital influence often drives a business-first mentality. In Brazil, the concept reflects the pragmatic approach many growing companies take to compete in rapidly evolving markets. In the USA, this philosophy is often contrasted with design thinking movements that prioritize user experience, creating an ongoing debate in product development circles.
NYC Slang
money-first design / bottom-line design
Synonyms / Sinônimos
profit-driven designcommercially-focused designrevenue-oriented designmarket-driven designbusiness-centric design
Antonyms / Antônimos
user-first designuser-centered designaesthetic-first designinnovation-first designform-first design

Regional Variations

General Brazilian
design orientado aos objetivos de negócio / design focado no negócio
Most common usage in Brazilian business and tech communities
São Paulo
design focado em resultados comerciais
Preferred in corporate and startup environments
Rio de Janeiro
design orientado ao lucro
More direct emphasis on profitability
Portugal
design orientado ao negócio / design centrado nos objetivos comerciais
Used similarly but with slightly different emphasis on commercial goals

Related Words

design strategyproduct managementROI (return on investment)market positioningcompetitive advantagestakeholder value

Related Idioms & Phrases

putting business before beauty
designing for the bottom line
following the money in design decisions
designing with ROI in mind
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