design strategy
[dɪˈzaɪn ˈstrætədʒi]
nounpl: design strategies
estratégia de design
1. A comprehensive plan or approach for creating a design solution that aligns with specific goals, user needs, and business objectives
The company developed a design strategy focused on sustainability and user experience.
A empresa desenvolveu uma estratégia de design focada em sustentabilidade e experiência do usuário.
2. The systematic method and framework used to guide design decisions throughout a project or product lifecycle
Our design strategy involves extensive user research before prototype development.
Nossa estratégia de design envolve pesquisa extensa com usuários antes do desenvolvimento do protótipo.
3. A deliberate approach to visual, functional, or conceptual design elements that communicate brand identity and values
The design strategy emphasizes minimalism to reflect the brand's commitment to simplicity.
A estratégia de design enfatiza minimalismo para refletir o compromisso da marca com a simplicidade.
In Brazil, 'estratégia de design' is increasingly important in corporate environments, particularly in tech hubs like São Paulo. The term reflects the growing professionalization of design as a strategic business function. In the USA and Portugal, design strategy is recognized as a key differentiator for competitive advantage in both consumer and B2B markets.
Related Idioms & Phrases
stick to the design strategy
deviate from the design strategy
refine the design strategy
execute the design strategy
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