brand vision
[/brænd ˈvɪʒən/]
nounpl: brand visions
visão da marca
1. A company's long-term aspirational statement describing what it aims to become and the impact it wants to have in the future
Apple's brand vision is to create innovative products that empower individuals and change the world.
A visão da marca da Apple é criar produtos inovadores que capacitem indivíduos e mudem o mundo.
2. The strategic direction and overarching goals that guide a brand's identity, values, and messaging
The startup refined its brand vision to focus on sustainable and eco-friendly solutions.
A startup refiniu sua visão da marca para focar em soluções sustentáveis e ecológicas.
3. A clear mental image of what a brand represents and how it wants to be perceived by consumers
Without a strong brand vision, the company struggled to differentiate itself from competitors.
Sem uma visão de marca forte, a empresa lutou para se diferenciar dos concorrentes.
In Brazilian business culture, 'visão da marca' is a fundamental concept in marketing strategy and corporate planning. Brazilian companies increasingly emphasize brand vision as part of their competitive positioning in global markets. In the USA, brand vision is a cornerstone of startup culture and corporate strategy, often prominently displayed in company literature and pitch decks. The term reflects the importance of forward-thinking and aspirational goals in modern branding.
Related Idioms & Phrases
to have a clear brand vision
to align with the brand vision
to execute on the brand vision
to articulate a brand vision
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →