brand foundation
[/brænd faʊnˈdeɪʃən/]
nounpl: brand foundations
fundação da marca
1. The fundamental elements and core values that define a brand's identity, including its mission, vision, values, and positioning in the market
A strong brand foundation is essential for long-term business success and customer loyalty.
Uma fundação de marca sólida é essencial para o sucesso comercial a longo prazo e fidelidade do cliente.
2. The underlying strategy and messaging framework upon which all brand communications and marketing efforts are built
Our brand foundation includes our commitment to sustainability and innovation.
Nossa fundação de marca inclui nosso compromisso com a sustentabilidade e inovação.
3. In cosmetics/beauty industry: a liquid or powder product applied to the face as a base for makeup
She applied brand foundation before putting on her concealer and powder.
Ela aplicou a base da marca antes de colocar o corretivo e o pó.
In Brazil and the USA, 'brand foundation' is widely used in marketing and branding discussions to refer to core brand elements. In cosmetics, it's a standard term for makeup base products. The concept of brand foundation is particularly important in Brazilian business culture, where companies emphasize their 'valores' (values) and 'missão' (mission) as differentiators in competitive markets.
NYC Slang
foundation (commonly used in beauty/cosmetics context in NYC)
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