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bespoke marketing

[/bɪˈspoʊk ˈmɑrkɪtɪŋ/]
noun
marketing personalizado
1. A marketing strategy that is customized and tailored specifically to the needs, preferences, and characteristics of an individual customer or niche market segment.
The company implemented bespoke marketing campaigns for each customer segment to increase engagement.
A empresa implementou campanhas de marketing personalizado para cada segmento de clientes a fim de aumentar o engajamento.
2. Marketing services or products that are made-to-order according to specific client requirements rather than using a one-size-fits-all approach.
Our agency offers bespoke marketing solutions tailored to your brand identity and target audience.
Nossa agência oferece soluções de marketing personalizado adaptadas à sua identidade de marca e público-alvo.
Synonyms
customized marketingtailored marketingpersonalized marketingtargeted marketingmarketing sob medida
Antonyms
generic marketingmass marketingstandardized marketingone-size-fits-all marketing

Regional Variations

General Brazilian
marketing personalizado
Most common usage in Brazil; also 'marketing sob medida'
São Paulo
marketing customizado
Business-oriented usage; influenced by English-speaking corporate environment
Portugal
marketing personalizado
Standard usage; 'marketing à medida' also used in formal contexts

Related Idioms & Phrases

tailor-made marketing
one-to-one marketing
marketing on demand
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