base objective
[/beɪs əbˈdʒɛktɪv/]
nounpl: base objectives
objetivo base
1. The primary or fundamental goal that serves as the foundation for a plan, project, or mission
The base objective of the marketing campaign is to increase brand awareness by 40%.
O objetivo base da campanha de marketing é aumentar o reconhecimento da marca em 40%.
2. In military or strategic contexts, the main goal to be achieved in an operation or campaign
The military team's base objective was to secure the airfield before reinforcements arrived.
O objetivo base da equipe militar era garantir o controle do aeródromo antes da chegada dos reforços.
3. In project management, the core measurable outcome that a project aims to accomplish
Our base objective for this quarter is to reduce operational costs by 25%.
Nosso objetivo base para este trimestre é reduzir os custos operacionais em 25%.
The term 'base objective' is frequently used in Brazilian corporate and military spheres, particularly in organizations following Anglo-American management methodologies. In Portugal, the hyphenated form 'objetivo-base' is preferred in formal documentation. The concept reflects a structured approach to planning common in international business environments.
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