apparent preference
[əˈpærənt ˈprɛfərəns]
noun phrasepl: apparent preferences
preferência aparente
1. a preference that seems to be true or is evident on the surface, but may not reflect the actual or deeper preference
His apparent preference for coffee over tea was actually just politeness toward his host.
Sua preferência aparente por café em vez de chá era na verdade apenas polidez em relação ao seu anfitrião.
2. in psychology and decision-making, what someone appears to choose or favor based on observable behavior
The apparent preference of consumers for organic products has increased significantly.
A preferência aparente dos consumidores por produtos orgânicos aumentou significativamente.
3. a seemingly evident choice or inclination that may be influenced by external factors or circumstances
Despite her apparent preference for quiet environments, she enjoys concerts.
Apesar de sua preferência aparente por ambientes tranquilos, ela gosta de concertos.
This phrase is commonly used in academic, business, and psychological contexts in both Brazilian and American English. In consumer research and marketing studies in Brazil, 'preferência aparente' is frequently contrasted with 'preferência revelada' (revealed preference) to distinguish between what consumers say they prefer and what their actual behavior shows.
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