stated preference
[/ˈsteɪtəd ˈprɛfərəns/]
nounpl: stated preferences
preferência declarada
1. A preference expressed directly by a person through survey responses, interviews, or direct questioning, as opposed to preferences revealed through actual behavior or choices
In the market research survey, the stated preference of consumers was to buy organic products, though their actual purchasing behavior showed otherwise.
Na pesquisa de mercado, a preferência declarada dos consumidores era comprar produtos orgânicos, embora seu comportamento de compra real mostrasse o contrário.
2. In economics and behavioral research, what people say they prefer when asked directly, which may differ from revealed preferences (what they actually choose)
The study compared stated preferences for environmental protection with revealed preferences demonstrated through voting behavior.
O estudo comparou as preferências declaradas pela proteção ambiental com as preferências reveladas demonstradas pelo comportamento de voto.
This term is primarily used in academic, economic, and market research contexts. In Brazil and Portugal, it's commonly encountered in consumer research, environmental studies, and behavioral economics. The concept highlights a fundamental distinction in research methodology: the gap between what people say they want or prefer versus what they actually do, which is particularly relevant in understanding consumer behavior and policy preferences in both American and Brazilian contexts.
Related Idioms & Phrases
talk is cheap (regarding difference between stated and revealed preferences)
actions speak louder than words (when actual behavior contradicts stated preferences)
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