window display
[ˈwɪndoʊ dɪˈspleɪ]
nounpl: window displays
vitrine
1. an arrangement of merchandise, goods, or decorative items displayed in a shop window to attract customers
The new window display at the boutique features elegant summer dresses.
A nova vitrine da boutique apresenta vestidos de verão elegantes.
2. the act or practice of arranging items attractively in a storefront window
Window display is an important marketing tool for retail businesses.
A vitrine é uma ferramenta importante de marketing para negócios de varejo.
3. a visual presentation designed to showcase products and entice passersby
The holiday window display drew crowds of shoppers to the mall.
A vitrine de férias atraiu multidões de compradores para o shopping.
In Brazil, 'vitrine' (window display) is a critical element of retail culture, particularly in major shopping districts like Paulista Avenue in São Paulo and Copacabana in Rio. Retailers invest heavily in creative and seasonal window displays to attract customers. In the US, especially NYC, elaborate window displays during the holiday season (particularly Thanksgiving to New Year) are iconic cultural events that draw millions of viewers to famous stores like Macy's and Saks Fifth Avenue.
NYC Slang
window shopping setup
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